Interesting question that was posed to my group about whether we should continue with print ads? Varied replies came across my screen. Some yes and some no. I took a pretty direct line of response. I believe we still need print ads. I would agree that over the last three years, we have seen the effectiveness of them generating leads go to zip and zero.
About two years ago....I began to use them to drive traffic to Opens and to dedicated websites for my listings and my business. I rarely get calls from my ads, but I do get business. 30% of my business came from my Opens last year and 50% so far this year. I would not be getting the traffic to the Opens or the websites if I was not running the print ads.
I'm generating showings for my listings both on the internet and with my Opens. I've double-ended one of my listings this year which accounts for the higher stats for this year. Other agents are not out there showing and by generating leads from the web and getting clients in to see my listings, I am netting results for my clients. You have to work harder in this market. Internet marketing is key and so are Opens.
Will we need print ads three years from now....I would guess so....but who knows. There are people who like to read that Sunday paper and look at all the retail ads and go to Open Houses on Sunday! The local newspaper is really only a distribution mechanism for these retail marketers, however it does also provide a source for that Open House hunter on the weekends.
I'm for keeping the print ad for now. It's paying off for me....but then I have something to drive traffic to....do you?
I am Jeanean Gendron and you can reach me at 530 276-7417. I answer my phone. Visit our websites and learn about Redding and Shasta County Real Estate.

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